Opened office in Boden
Opened office in Boden

Swedish Lapland wants to operate in environments with a strong development and collaboration culture and therefore chose to establish itself at Boden Business Park.

The Swedish Lapland Visitors Board represents the hospitality industry in the northernmost and Arctic part of Sweden. The organization’s employees promote the industry’s sustainable development throughout the region and manage and market the local brand Swedish Lapland based on the brand promise – Welcome to share our Arctic lifestyle.

Why did you choose to establish yourself at Boden Business Park?
– We want to operate in environments with a strong development and collaboration culture where it is easy to work with idea sharing. Our dynamic knowledge organization collaborates with both our primary target group, the hospitality industry, and local, regional, national and international stakeholders. We do this to increase the conditions for the industry’s sustainable development, spread a broader picture of our attractive living environments and to increase the desire to travel to our fantastic region, says Annika Fredriksson, CEO.

The head office is in Luleå, but the Swedish Lapland Visitors Board has desk hubs in Kiruna, Piteå and now also in Boden.

– It contributes both to the fact that we can do a better job and that our employees are offered a closer workplace for increased flexibility. In addition, we reduce our organization’s climate impact with reduced business travel.

What are you up to?
– Wow lots. Every day, around the clock, we work with digital marketing of the hospitality companies’ offers linked to the location brand Swedish Lapland. We have dialogues with the press and influencers about editorial ideas that turn into articles and films around the world. We make our own brand films based on identity marketing, conduct company surveys before planning initiatives, run business development processes and conduct webinars for the industry, campaign collaborations with Visit Sweden and trains and airline operators and much, much more. We are working hard and trying to ensure that we are at the forefront both nationally and internationally



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